What is This Time?

This Time is a geolocation based advertising system for trams and buses with unique benefits compared to other outdoor advertising formats.

Specific Location

Communicate with your target market at exact location.

Specific Timeframe

Communicate with your target market at exact specific time.

Undivided Attention

Capture the undivided attention of your target group.

Call to Action

Communicate with your target audience at the moment when they are ready to react to your offer.

Brojke su na vašoj strani

40.000 rides daily

is an average number of rides in trams and buses on the streets of Osijek.

60 vehicles

Number of public transportation vehicles covering the city of Osijek and surrounding area.

30 minutes

is the average ride time in the public transportation vehicle in two directions.

96% of the people

using the public transportation at least sometimes watches displayed ads, research shows.

8x more efficient

Video content is 8 times more efficient in keeping the attention of the passenger than the static (printed) ad.

40% working population

Breakdown of the passengers type is as follows: workers (40%), students (30%), seniors (30%).

How This Time works?

Geolocation module detects vehicle location and accordingly broadcasts preloaded advertisements.

Vehicle on Location

Vehicle is arriving to predefined location on the route.

GPS Based Locating

Geopositioning module recognises the location of the vehicle.

Ad Broadcasting

Audiovisual advertisement is being broadcasted to the passengers inside the vehicle.

Buying Decision

Passengers are reacting to the offer and are leaving the vehicle to buy items/services.

PRAVO VRIJEME, MJESTO I PORUKA

Innovative

Attract customers by using the innovative geolocation based advertising platform and video ads on high resolution displays.

napredne mogućnosti oglašavanja

Tested

Join the cohort of satisfied advertisers which are already using the new technology in the Osijek’s public transportation.

Hrvatska inovacija

This Time

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Reference: naši oglašivači

This Time video

Video advertisement – efficient way of attracting and keeping the potential customers’ attention.

Video dominates internet and indoor advertising. Now it landed in the public transportation.

This Time audio

Audio advertisements in public transportation – with limited budget to impressive results.

Audio geolocation based ads in public transportation are one of the most cost efficient outdoor advertising method.

GEOLOKACIJSKO OGLAŠAVANJE U PRAKSI

Trendovi

June 9, 2019

Geolokacija: Koja je najbolja udaljenost za uspješno oglašavanje?

Lokacija kao marketinški alat može biti iznimno korisna, ali kako ju koristiti?

Digital advertising is not future – it is already here, it is present